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19 April 2022

Business interests beyond restrictions

Despite strict Covid-19 restrictions in China and a zero-tolerance policy for the virus, Chinese manufacturers and suppliers are strictly pursuing a presence on the Russian market. Thus, dozens of companies from different country provinces were represented at the industrial exhibitions held in Moscow in April.

The organizers ща exhibitions explained that in the absence of the possibility of personal arrival at the exhibition, the Chinese participants present their products through local stand attendants or sales representatives.

Maintaining business in Russia and a proactive marketing strategy are becoming increasingly important for Chinese partners due to the active redistribution of market niches and the restructuring of familiar supply chains.